Tuesday, 3 November 2009

Critical Studies Image Analysis Exercise:

Poster by: Saville Lumley, 1915



The poster was done during the second year of the first World War.


The poster was encouraging men to join the army and fight in the "Great War". Using the word "Great" makes it seem like it is a good war, that you will have to be there, and can't miss it.


Also in the text, the "YOU" is emphasised by underlining and making the letters capital, making it personal to the reader.


The question is asked by the daughter to her dad. And by his expression and body language, it seems as though the answer is left open for the audience to answer themselves.


If the men looking at the poster decides to join the War, then they could possible imagine that if they were the Dad, then they would be able to give their daughter an answer, and she will be proud of him.


This would also suggest that if men go to War, they could live better lives than what they have now, a better future such as a decent house and children.


As the question is left open for an answer, the image of the father could suggest that he didn't go to War, and so doesn't have an answer for his child. This could be due to him being cowardly.


The girl holding the open book may suggest that the War will be remembered and go down in history too.


In the actual image itself, there are many things that would symbolise the British. for instance:


The army figurines the little boy is playing with, aren't wearing the actual army suits they would usually be seen in when fighting. These are army men that would be seen outside Buckingham Palace, protecting the Queen, and the Queen would represent Britain.


Also the roses on the curtain and the pattern on the chair are well known symbols of England.


"The Uncle Sam range"- Schumacher & Ettlinger, New York, 1876


This advertisment is selling cookers, however this isn't easy to see, as the cooker itself has been pushed to the side, showing Uncle Sam and his dinner party.

In the clock face, instead of the time, it shows the dates 1776 and 1876, which is important as this shows a 100 years of independence in America.

And this independence then reflects on the people themselves, and how their characters are portrayed.

For example, having Uncle Sam in the middle of the image instead of the cooker shows his importance, and he is a representation America.

The colours used in the image are red, white and blue, which are the American colours, also another patriotic sign is the eagle on Uncle Sam's shoulder, which is a national symbol of the country.

There are also children sneakily laughing in the background, on their tshirts, it has 'Dixi', 'West' and 'New England'. This is one of the ways that shows America to be 'rich' and 'powerful'. Another way of doing this is with the bill that the globe character has.. The bill has the food eaten by other countries,

BILL OF FARE
For the Uncle Sam Range.
ENGLAND
Roast Beef
Plum Pudding



GERMANY
Sausages
[illegible]
Sour Cream


FRANCE
Saddle de Horse
Curried Frogs
Snails
Donkey a la Mode

IRELAND
Potatoes
Fried
Boiled
Stewed
Roasted
Baked
Mashed
Raw

CHINA
Birds Nests
Boiled Grasshoppers
Rats Fricassed with Watermelon Seeds

RUSSIA
Tallow
Candles
Seals Blubber
Train Oil
White Bear

This bill is very racist and takes the mick out of the world, making out that America is better than anyone else.

The title of the advert is done in a very traditional font, which has been seen usually in western movies, which convey a 'settling in' and 'find your fortune' feeling. Which gives a bit of American history too.

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