Monday, 28 March 2011
Monday, 21 March 2011
THEORY INTO PRACTICE
Look at the CTS blog that Garry Barker has been writing to complement the lecture programme this year. Write a short response to one of the posts on the blog. Use the ideas that Garry is discussing to mount a short critical evaluation of one piece of Graphic design that you have produced on Level 5
In the type module, we were asked to look at a serif font and analyse it, looking at the structure and other qualities.
'Hoefler text was created to allow the composition of complex typography.' it is made up of classical fonts, such as Garamond and Janson.
It was created in 1991 by Jonathan Hoefler.
Hoefler & Frere Jones company remastered their text for use on personal computers, and Hoefler Text was an opening salvo in the fight for fine typography.
SUSTAINABILITY & CAPITALISM
Read the text- Balser, E (2008) 'Capital Accumulation, Sustainability & Hamilton Ontario'. We have copies in the CTS office, 115.
Write a 500 word critical summary of the text which explicitly adresses the following questions
2. "Capitalism is constantly looking for new things to commodify. Either by subsuming not-capital markets or by intensifying internal markets." It is constantly expanding, it''s not a simplistic linear system in which subsumes singular items. it's a diverse web that is continuously expanding and trapping things.
3. A crisis of capitalism..
4. Bio-diesel is becoming a popular alternative, which is a 'clean' fuel designed to work in traditional diesel engines. Using this fuel will lead to lower emissions and a longer engine life.
BIOX is one of the largest companies, it was incorporated to create high quality, accessible and affordable bio-diesel for environmentally concerned consumers.
Al Gore explains that sustainability is a process about coming to terms with sustainability in all it's deeply rich ecological, social, ethical and economic dimensions. Sustainability isn't about salvation of life anymore, but the prolonging of human life, capitalism. This is done perpetuation of the sustainability discourse that supports these processes, the individualisation of sustainability.
5. No.. because there are so many arguments and contradictions of capitalism and sustainability. Sustainability claims to be a communal concept which requires new and innovative ways to look at the world. yet, in practice it has the potential to become about individual decisions and technological innovations to delay and reinvent the ecological limitations imposed on our current lifestyle.
Write a 500 word critical summary of the text which explicitly adresses the following questions
- How is sustainability defined in the text?
- What are the main characteristics or tendencies of Capitalism
- Define a 'crisis of Capitalism'. Offer an example.
- What solutions have been offered to the sustainability question? Are these successful or realistic? - If not why are they flawed?
- Is the concept of sustainability compatible with Capitalism?
1. There's a variety of definitions in the text of Sustainability, some theorists believe in similar ideas, whereas others completely contrast.
Sustainability is often defined as the inter- or intra-generational equity in the social, environmental, economic, moral and political spheres of society.
This communal sustainability is based on our generation and future generations.
Brundtland Commission's 'Our Common Future' is one of the most common definitions of sustainability: 'sustainable development is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs.' They also came up with two concepts, "the concept of 'needs', in particular the essential needs of the world's poor, to which the overriding priority should be given" and "the idea of limitations imposed by the state of technology and social organisation on the environment's ability to meet present and future needs." This links to the idea that sustainability is the interrelationship between 'human needs' and 'human productive capacities'.
Donella Meadows attempts to explain Brundtland Commission's limitations: 'a sustainable society society is one that can persist over generations, one that is far-seeing enough, flexible enough,and wise enough not to undermine either it's physical or social systems of support.' This recognises the importance of intergenerational equity. One main difference between the two is that one recognises the external systems, such as environmental resources.
Sustainability is often defined as the inter- or intra-generational equity in the social, environmental, economic, moral and political spheres of society.
This communal sustainability is based on our generation and future generations.
Brundtland Commission's 'Our Common Future' is one of the most common definitions of sustainability: 'sustainable development is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs.' They also came up with two concepts, "the concept of 'needs', in particular the essential needs of the world's poor, to which the overriding priority should be given" and "the idea of limitations imposed by the state of technology and social organisation on the environment's ability to meet present and future needs." This links to the idea that sustainability is the interrelationship between 'human needs' and 'human productive capacities'.
Donella Meadows attempts to explain Brundtland Commission's limitations: 'a sustainable society society is one that can persist over generations, one that is far-seeing enough, flexible enough,and wise enough not to undermine either it's physical or social systems of support.' This recognises the importance of intergenerational equity. One main difference between the two is that one recognises the external systems, such as environmental resources.
2. "Capitalism is constantly looking for new things to commodify. Either by subsuming not-capital markets or by intensifying internal markets." It is constantly expanding, it''s not a simplistic linear system in which subsumes singular items. it's a diverse web that is continuously expanding and trapping things.
3. A crisis of capitalism..
4. Bio-diesel is becoming a popular alternative, which is a 'clean' fuel designed to work in traditional diesel engines. Using this fuel will lead to lower emissions and a longer engine life.
BIOX is one of the largest companies, it was incorporated to create high quality, accessible and affordable bio-diesel for environmentally concerned consumers.
Al Gore explains that sustainability is a process about coming to terms with sustainability in all it's deeply rich ecological, social, ethical and economic dimensions. Sustainability isn't about salvation of life anymore, but the prolonging of human life, capitalism. This is done perpetuation of the sustainability discourse that supports these processes, the individualisation of sustainability.
5. No.. because there are so many arguments and contradictions of capitalism and sustainability. Sustainability claims to be a communal concept which requires new and innovative ways to look at the world. yet, in practice it has the potential to become about individual decisions and technological innovations to delay and reinvent the ecological limitations imposed on our current lifestyle.
Monday, 14 March 2011
Tuesday, 1 March 2011
COMMUNICATION THEORY
Use Shannon & Weaver's model of the communication process to write a 300-400 word analysis of a work of Graphic Design. Comment on the ways in which the piece of Graphic Design attempts to communicate to a specific audience, using techniques of redundancy, entropy or noise.
Look at Fiske, J. (2002) 'An Introduction To Communication Studies' if you are struggling.
Look at Fiske, J. (2002) 'An Introduction To Communication Studies' if you are struggling.
Shannon and Weaver identify 3 levels of problems in communication:
Level A: Technical problems: How accurately can the symbols of communication be transmitted.
Level B: Semantic problems: How precisely do the transmitted symbols convey the desired meaning?
Level C: Effectiveness problems: How effectively does the received meaning effect conduct in the desired way?
The source is the 'decision maker'- out of all the possibilities, it selects one message to send, which is then changed by the 'transmitter' into a 'signal' and passed through a 'channel' to a 'receiver'.
For example, with a stop sign, the source would be STOP. Other messages it has is, red, octagonal, a warning..
There maybe some noise that is added between the transmission and reception, which makes the message unclear, or difficult to decode. Noise can occur in the channel, the audience, the sender or the message itself. This makes the desired information limited, for instance, the sign may be miss read if the receiver is colour blind or can't read.. however, the simplicity and octagonal shape would then be seen and understood.
Other noise, such as the radio and other cars on the road may confuse the information, or passengers.
Monday, 17 January 2011
ESSAY QUESTION:
"What is the social effect of representations of femininity"
- Daniel Chandler
- David Gauntlett: Media, Gender and Identity
Thursday, 23 December 2010
ESSAY..
Books I have taken out:
M. Bierut, J. Helfand, S. Heller and R. Poynor, (1999), Looking Closer 3, New York, Allworth Press
M. Bierut, W. Drenttel and S. Heller, (2006), Looking Closer 5, New York, Allworth Press
G. Ambrose and P. Harris, (2009), The Fundamentals of Graphic Design, Switzerland, AVA Publishing
D. Strinati, (1995), An Introduction to Theories of Popular Culture, London, Routledge
J. Storey, (2009), Cultural theory and Popular Culture, an Introduction, Harlow, Pearson Education Limited
M. Bierut, J. Helfand, S. Heller and R. Poynor, (1999), Looking Closer 3, New York, Allworth Press
M. Bierut, W. Drenttel and S. Heller, (2006), Looking Closer 5, New York, Allworth Press
G. Ambrose and P. Harris, (2009), The Fundamentals of Graphic Design, Switzerland, AVA Publishing
D. Strinati, (1995), An Introduction to Theories of Popular Culture, London, Routledge
J. Storey, (2009), Cultural theory and Popular Culture, an Introduction, Harlow, Pearson Education Limited
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